Talents in Games Conference

13:15 - 14:00
ENG

Justin Farren, Executive Producer, MS-1, Wargaming

Fireside Chat hosted by Oleg Nesterenko (GameWorldObserver.com)

Добавить в календарь

Hosted by:
Oleg Nesterenko, Managing Editor, GameWorldObserver.com

14:00 - 14:45
ENG

Vadim Charugin, Principal Game Designer, Pixonic
Eugen Sudak, Head of Game Design, Pixonic

Finding the Core Pillars of Your Game and Explaining Them to the Team

Добавить в календарь

In this session we will provide a description of the core game pillars, why do you need them, how to find them. How to explain the pillars of your game to the team and to your investor/publisher. And, of course, how to deliver them to the players.

14:45 - 15:30
ENG

Thomas Dubreuil, Studio Manager and Game Lead, Voodoo

Fireside Chat hosted by Oleg Nesterenko (GameWorldObserver.com)

Добавить в календарь

Hosted by:
Oleg Nesterenko, Managing Editor, GameWorldObserver.com

15:30 - 16:15
ENG

Jan Litecky Sveda, Senior Game Designer, Pixel Federation

Live Ops Life

Добавить в календарь

This presentation will discuss what to focus on when starting the design process for a game that is supposed to stand the test of time. How to set up things as not to be a product, but a service. What are some easy and tried practices; what to be wary of and what are some industry boogeymen, that seem scarier than they should.

16:15 - 17:00
ENG

Ziv Kitaro, Director of Product Management, Whaleapp

How To Know What Players Think Without Wasting Time

Добавить в календарь

Running Playtests as a game designer/product person with no background in analytics or psychology - why it's important, and what you can learn by doing it?

17:00 - 17:45
ENG

Laura Warner, Senior Game Designer, Niantic,
Kirsten Koa, Senior Software Engineer, Niantic

AR Game Design 101

Добавить в календарь

Learn how the team behind one of the most popular AR games tackles the challenges of blending the digital world with every-day real world experiences. Get insight into the core Game Design principles Niantic rely on when crafting fun and exciting AR experiences for our Trainers.

17:45 - 19:00
ENG

David Mullich, Director of Development

How to Be a Game Design Hero

Добавить в календарь

David Mullich, a video game designer and producer who has developed projects for Activision, Disney, Electronic Arts, and many other companies. With a career spanning more than fourty years, Mullich is best known for creating the cult classic 1980 adventure game The Prisoner, producing the 1995 adaptation I Have No Mouth, and I Must Scream, and developing many games in the Heroes of Might and Magic franchise. Currently David is Lead Faculty of The Los Angeles Film School‘s Game Production Program and also do independent consulting work under the banner Electric Sheep Consulting.

11:45 - 12:30
ENG

Aleksandr Bezobrazov, VP of Marketing, G5 Entertainment

Analytics for User Acquisition: the Truth Is Somewhere Near

Добавить в календарь

G5 Entertainment has offices in the United States, European Union, and Eastern Europe. Aleksandr will tell you how the cultural and professional background impacts the way people approach analyzing User Acquisition and what benefits the company gets from utilizing that diversity.

12:30 - 13:15
ENG

Mirko Bertoletti, UA Manаger, GamePoint

Unclear Cut UA Template

Добавить в календарь

In the current climate of mobile advertising, User Acquisition has become increasingly unpredictable. Clear cut UA best practices are easily said, but implementation and performance always varies. Learn how GamePoint was able to grow its diversified portfolio by using common industry wide best practices and learnings from pre-existing games that were transferred to new releases. Surprising results showed that previously in-efficient audiences became Gold-mines. The theme is that there is no UA standard, keep trying things until you find that “sweet spot”

13:15 - 14:00
ENG

Elena Vinokurova, Senior UA Manager, Wooga

How to Make Appealing Creatives for Retargeting

Добавить в календарь

Retargeting is a relatively new and unexplored topic by many game advertisers. In this talk I want to cover Wooga’s experience with producing creatives for retargeting. We will look at the key differences between producing creatives for UA and retargeting. I will share our methodology of how to analyse the performance and give insights on what kind of creatives have worked best for us when retargeting lapsed users.

14:00 - 14:45
ENG

Gonçalo Alemao, Lead of UA & Monetization, Homa Games

Bidding 101: How to Automate Your UA Efforts

Добавить в календарь

Homa Games will be teaching you on this session how to automate and update thousands of bids in less than few minutes. Nowadays they have several tools available that allow to transfer our manual bidding methodology to an automated process that is more efficient and less time consuming.

13:00 - 13:45
ENG

Alexandra Makhudinova, Deus Craft

The Evolution of the Characters in the Casual Time Managers

Добавить в календарь

How marketing helped define the concept; when you don't know what the game will be about; nuances of development - a time Manager for girls is made by boys.

13:45 - 14:40
ENG

Carlos Grangel, Grangel Studio SL

Creating Best Characters Look for Animation Films

Добавить в календарь

Carlos Grangel is a Spanish character designer for various animated films.

He has currently worked as a character designer on of DreamWorks Animation: The Road to El Dorado, Spirit: Stallion of the Cimarron, Shark Tale, Madagascar and How to Train Your Dragon. He also worked on Tim Burton's Corpse Bride.

14:40 - 15:25
ENG

Elena Alt, Environment 3D Artist, Game Graphics Tutor, Scream School

How Art and Game Design Departaments Should Work Together?

Добавить в календарь

What is the best way to build a pipeline in the production of game levels. How not to lose time and money on production. What tasks should the design and art departments solve together?

15:25 - 16:10
ENG

Slava Bushuev, Tutor, Scream School

Ray Tracing in UE 4

Добавить в календарь

Vyacheslav will share his knowledge about all the features which Ray Tracing technology enables in UE4. All the most common features will be deconstructed on this session. Also Vyacheslav will tell what are the ways to yield the same result without RTX technology.

16:10 - 17:00
ENG

Daniel Dociu, Art Director

Fireside Chat hosted by Ninel Anderson, CEO of Devoted Studios

Добавить в календарь

Daniel Dociu doesn’t need an introduction - he is one of the most renowned and beloved Art Directors of the games industry; the Art Father of Guild Wars. His concept art is the type of mindblowing work that makes one want to become an artist in the first place. Ninel Anderson, CEO of Devoted Studios, will discuss with Daniel such topics as how to lead a team like a conductor, how the art teams of Guild Wars 1 and 2 were built, things Daniel looks for in artists, how allowing aberrations in art style builds more plausible worlds, how to develop IPs, techniques and brushes, and the differences between original IP development vs movie based.

11:45 - 12:30
ENG

Vladimir Tolmachev, Head Of Community, My.Games

Lost Ark - How We Raised Brand Awareness and WoM by Gaining Users' Trust

Добавить в календарь

Our goal was to bring as much players as possible via Word-of-Mouth aquisition channel. To meet it we had to raise project Net Promoter Score from -56% to +42%. During the session you will learn what means we used in order to accomplish that.

12:30 - 13:15
ENG

Fireside Chat with Jumpei Oki (Supercell) and Alexey Biryukov (Pixonic)

Добавить в календарь

Speakers:
Jumpei Oki, Community Manager, Supercell
Alexey Biryukov, Chief Customer Officer, Pixonic

13:15 - 14:00
ENG

Janneke van Ooyen, Community Manager, Crytek

Community Management - More Than just Memes

Добавить в календарь

Often it's not fully understood what Community Managers exactly do, and why are they vital. In this talk we'll deep-dive into the world of Community Management to create a better understanding of the job and the importance of the Community in Game Development.

14:00 - 14:45
ENG

Jakub Vamberský, Community Manager of DayZ, Bohemia Interactive

Individual Approach to Community Management

Добавить в календарь

This presentation will be focused on an individual approach to community management and how it can help you create a healthy community based around fun, passion, creative feedback and community-generated content. We will also discuss how to help your community members grow into brand ambassadors, micro-influencers or other community managers.